Out of the Ashes
Eight Stack is a company reborn from the demise of Dynatek – Dynaformance made Classic Fuel Injection. When creating the Classic Fuel Injection system, we employed the use of a company named Accuform Mfg. Accuform is a CNC and machining company based out of the Youngstown, Ohio area that designs and builds a multitude of industrial parts, specializing in aluminum and alloy based production. Serving as a third party between our foundry and Dynatek / Dynaformance; Accuform took the charge of the castings and provided all the necessary machine work to both the throttle body units and intake manifolds.
Eight Stack is a company reborn from the demise of Dynatek – Dynaformance made Classic Fuel Injection.
In 2010, the owner of Accuform, Bob Hockenberry; a long time automotive enthusiasts and entrepreneur, decided to purchase the rights to the Classic Fuel Injection system and start fresh with an all new approach on product development, sales, and branding. Eight Stack was born. Named after the 8 individual runner velocity stacks placed upon the traditional automotive carburetors; the new name was as catchy as it was easily recognized. I joined the team shortly after the initial purchase as an outside consultant and took the role as what would best be described as the Creative Director.
Named after the 8 individual runner velocity stacks
Handling every aspect personally of all marketing, media design attributes, web development and branding; I worked with a small, yet dedicated team to produce what was to be a huge industry hit and multiple award winner in 2014, earning New Product of the Year awards at both SEMA (Specialty Equipment Manufacturers Association) and the NSRA (National Street Rod Association) national trade shows. This was/is an enormous feat in the aftermarket automotive marketplace.
By late 2014, Eight Stack had caught the attention of the re known automotive exhaust company, Borla. Borla acquired Eight Stack at the end of November, joining the ranks with their all new Induction Division. I am extremely excited to see how much larger it can grow under it’s new thriving corporate backing. I fully expect Eight Stack to become a household name among known performance products for years to come.
Vintage Looks, Modern Performance
Eight Stack injection systems are modern variants of the vintage 1960’s era Weber carburetors, which can be found mounted on the engines of the World’s most legendary racing cars including LeMans, INDY, and even early NASCAR.
Increased performance gains mixed with a drop-dead gorgeous aesthetic
The Eight Stack system provides all of the heritage looks with none of the headache. Increased performance gains mixed with a drop-dead gorgeous aesthetic has allowed the Eight Stack system to find it’s way onto some of the highest quality competition show cars built today. Allowing owners to take home the highest honors.
Shown is the Smokin’ Oates Mustang outfitted with the Eight Stack system. A car built with modern Ferrari inspired technology and classic design. A perfect presentation of what Eight Stack stands for.
Choosing a Direction
My main priority at Eight Stack was to make sure the product was branded and advertised in a manner that directly reflected our products. A dark, classy, and intriguing motif was chosen to best convey our injection systems.
Subtlety was very important and a less-is-more simplistic approach focused on elevating to a plateau not approached by general performance parts. These had to be marketed like premium automotive jewelry that justified the higher price points. Ads shown here were featured in Hot Rod and Street Rodder magazines respectfully.
Subtlety was very important and a less-is-more simplistic approach focused on elevating to a plateau not approached by general performance parts.
Shown here is the inset of a trifold display highlighting the product features and potential options. In house customization included polishing and powder coating services, specialty spun velocity stacks, color matched high flow banjo fuel fittings, linkage assemblies and engraving.
Mentionable achievements include complete U.S.A. production and assembly. Refinements in the Eight Stack systems also allowed the certification for legal use in European countries.
Our most important venue for releasing current updates on the available systems was our website. Featuring system specification, testing results, a how-to section and multiple customer installations; the online presence of Eight Stack brought the products to a personal level.
Dealers had a monthly showcase, new product releases, show schedules, and dealer location and contact information was also listed. An all new format was built to cleanly incorporate our new found growth that had forced unplanned original site expansion. Due to the purchase by Borla, it was unfortunately never put into fruition.
New product development has been a monumental aspect in bringing Eight Stack to the forefront of the modern induction playing field.
…earned it the 2014 New Powertrain Product of the Year at SEMA.
Development work around the Coyote 5.0 liter DOHC engine brought close ties with Ford Motor company to the product and has earned it the 2014 New Powertrain Product of the Year at SEMA. We expect great things to come from this super popular high revving platform. Not to forget our roots; we also have started development on a budget based system that features all of the performance gains without the added cost and aesthetics. Look for a release sometime in mid 2015!
The Big Screen Premiere
An exciting opportunity in late 2013 found Eight Stack on the Big Screen with a cameo in the blockbuster hit Iron Man 3!
if your product is cool enough for Tony Stark, chances are; it’s cooler than anything anyone else has.
A natural choice for the hotrodding, eccentric, technology mogul turned super hero; the Eight Stack systems looked at home on the work bench of Tony Stark between a few of his prized cars. It was a really exciting way to market the product as if your product is cool enough for Tony Stark, chances are; it’s cooler than anything anyone else has. Small block Chevrolet and Windsor Ford systems are shown on the workbench of Tony Stark in Iron Man 3.
A Continued Winner
Eight Stack has achieved multiple prestigious industry awards over the last few years, most notably its award for Best New Product in the powertain division at SEMA 2014. A New Product of the Year was also awarded in 2013 by the NSRA at the Street Rod Nationals.
The Eight Stack system has also been featured on multiple Riddler build show cars; which are the highest judged and detail oriented custom cars on the planet. There can be no shortcuts to quality and certainly no typical off-the-shelf parts used. The Eight Stack is truly a unique induction system to be able to be successfully used here.
highest judged and detail oriented custom cars on the planet.
Also shown above is the National Street Rod Association Giveaway truck. This was built by Goolsby Customs and featured the award winning Eight Stack injection. Purchased in late 2014 by Borla; I cannot wait to see where the next steps bring the company as its been a reward and a privilege to see it through its initial development to what is has become today.